formula to become a writing genius

Formula to Become a Genius Writer – Episode 18

Great writing sells products. And anyone can how to write like a professional when they master the two hacks Andy and Kay share in this week’s episode of Kandy Life. You can use this easy formula to write amazing sales copy for use almost anywhere, learn the journalist formula to blog like a pro. Two hacks for your web content, sales pages, ads, emails, and social media.

Episode Description

Episode 18 – Two Simple Writing Hacks Every Business Owner Should Know

formula to become a writing genius

Episode 18 – Two Simple Writing Hacks Every Business Owner Should Know

  • 0:27Write like a professional. Andy and Kay reveal the two writing hacks they use regularly that you’ll learn on today’s show
  • 6:03 – What’s the AIDA formula? Use this simple writing hack to sell products, build engaging website content or landing pages, craft interesting emails, write epic book chapters, or scripts for live presentations. You can use AIDA everywhere to string together words like a professional
  • 8:30 – What does the first ‘A’ in the acronym stand for? Learn how to execute on the first ‘A’
  • 11:31 – How to use an “are you” question to hook
  • 12:03 – What does the ‘I’ in the acronym stand for? Learn how to execute on the ‘I’
  • 14:30 – What does the ‘D’ in the acronym stand for? Learn how to execute on the ‘D’
  • 16:11 – What does the second ‘A’ in the acronym stand for? Learn how to execute on the second ‘A’
  • 24:03 – Why reading the work of great writers will make you a better writer. And why Andy and Kay recommend studying the works of Stephen King. Basics on how to use curiosity and cinematic writing tactics to keep your reader engaged.
  • 27:00 – What’s ‘gun-to-the-head’ copywriting?
  • 28:53 – The inverted pyramid. Learn the inverted pyramid writing process that journalists and reporters use
  • 31:35 – What not to do! Andy and Kay’s shortlist of common writing pitfalls and how to avoid them

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Want to be a guest on the Kandy Life podcast? Andy and Kay want to hear from you! Come on the show and share your knowledge, get business/mindset advice and promote what you’re up to. We are seeking both wantrepreneurs and entrepreneurs in all types of niches, as well as, couples who are in business together. Email kandy@kandylifepodcast.com.

Show Notes

Here is our guru copywriter expert: John Carlton

Posted in Podcast Episode.