Learn how to become a superconnector and your business will thrive. Business is about connecting with the right people, whether you offer a service or product. So how do you get in front of the right people? How do you make connections with people who will be your business partners or customers and clients? And when you do connect, how do you sell yourself and your business in a way that’s authentic, awesome, and so connecting with you is as an opportunity for others?
This week, Kay comes home from, “schmoozing with the Hollywood types in LA”, as Andy puts it. Learn her stealthy connection tactics, as well as, the techniques Andy used early in his career to become a TV show host, editor for a tech magazine start-up in San Francisco called Dig It, and eventually got honored by a medal from Queen Elizabeth II.
Connections take you far. They are the foundation of a successful business. Be a superconnector and your business takes care of itself.
Episode 10 – How to be a charismatic connector
0:20 – Why connecting with the right people is one of your greatest success factors in business
1:33 – Kay goes to LA and schmoozes with the Hollywood crowd. Find out why she was there and how she came back with many new friends and a major business prospects
2:34 – How Andy connected with the right people and achieved massive success in his career
3:16 – Why it’s critical to be intentional about your career and business and why you want to seek out, connect with, learn from partners who are already industry leaders
3:35 – Who do you need to partner with? If you see yourself as being more successful than where you are currently at in business or you feel you have the skills but not the exposure it’s likely all that’s missing is connecting to the right people
5:11 – Why getting really clear on your ‘why’s’ for any business is critical. It will keep you motivated and taking action in the face of barriers. It also helps you get clear on who your partners are in your field and community
6:09 – How far more possibilities open up when you connect with people in your industry. Andy and Kay share about moving to Malaysia, Kay’s journey with Mindvalley and connecting with soursop farmers to further grow their soursop business.
9:55 – Why you should get off your butt and out in the world. Why sometimes physically moving or traveling to the epicenter where the business is happening helps you connect with the right people and grow your business faster
10:42 – Why Andy moved to Berkeley to grow his success in the tech publishing business. How Andy became friends with David Binnel and moved to Berkley and created a magazine together
11:20 – Why having mentors/coaches is critical to your business success
12:19 – Why attending live events is a great way to build connections. Kay shares about a recent event she attended, Mindvalley Live
12:50 – How spending the money on the VIP ticket gets you a VIP experience and can help you connect with the people in your industry who are the top business leaders
16:30 – Never think that where you are at in business doesn’t mean you can’t connect to an expert or famous person in your industry. How Andy and Kay nabbed Ray Kurzweil and other major experts for their book Super You in 2016
20:25 – How to make sure you position your pitch to experts so it’s an opportunity for them
21:54 – How to market yourself intelligently to connect with the people you need to grow your business
22: 47 – How to show up as charismatic. Why focusing on the other person and being like a reporter is key
27:35 – Kay’s secret sauce for being relaxed and up as an awesome, cool person at any event and how she used it recently at a party at an A-list celebrity’s home in LA.
30:31 – People want the real you. How to show up as the authentic you, not the perfect you. Be genuine. Be extraordinary. Don’t try and be perfect.
31:01 – Why you must treat all people as equals. If you perceive that a person you are talking to is not useful to you business-wise, give that up. You never know how a person can help you or connect you with other people. You never know who they will grow into. Do not discount other people.
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7-Step Formula for Being a Superconnector in Business
Be intentional about your business and career. Know WHY you are in business. There are probably a number of reasons that apply to you, the people you love, and the people your business is for. Doing the work to deeply think about WHY you are in business helps you get clear on what actions you need to take to achieve the results you want. It helps you zero in on WHO to connect with.
Get close to the people you need to connect with by reaching online and physically putting yourself near them. Reach out to experts. Know your target audience and put yourself in front of them online and in-person. In this digital age, physically connecting with people at live events can easily set you apart from other people in your field. You might also consider traveling to specific areas or moving to get closer to the action.
Establish bonds by connecting with shared interests. The best way to build an initial connection is to relate to one another through shared interests. When you connect with others look for similarities and then point them out. This helps to build affinity and trust faster.
Market yourself strategically. What is your unique offering? What skills do you have? What notable achievements can you lead with so others will notice you and want to connect? Lead with your strengths. And sometimes not being an expert is your strength. It allows other people to know how to support you. So know your strengths in every social situation and lead with them. Always ask yourself: How can I pitch myself so connecting with me is an opportunity for the other person?
Be like a reporter. Charisma is really about genuinely being curious. Ask people questions. Approach them as if you are a reporter who will later need to write a story about them. Tune in fully to the conversation.
Connect people to other people. People love to be with people who connect them to great people. So be a connector. When you see that two people should meet connect them. When you are at a party or event make an effort to introduce people you just met to other people too.
Decide how you want to show up. Think of events you love to go to or times where you feel comfortable and excited about interacting with people? Then, ask yourself what qualities you possess in those moments. Decide what they are and make an effort to be those qualities in new situations.