Books. How to Use a Book to Gain Authority – Episode 23

Episode Description

Episode 23 – Books. The Ultimate Business Tools to Establish Your Authority

  • 4:52 – One household and 16 books between them. How Andy and Kay launched their book careers
  • 8:46 – Go from unknown to known. Why books are the ultimate tool to establish your authority in your field
  • 11:34 – Do books work for B2B? Yes. Andy and Kay share how they’ve used books as a lead magnet for their digital marketing agency
  • 16:44 – How do I get published? Since anyone can self-publish these days how do you differentiate yourself in your market? You can gain more authority by going through a publisher. Learn the three criteria publishers look for
  • 18:42 – Avoid this book pitfall. Why having a book topic that’s too unique is not ideal
  • 23:23 – How do I self-publish? Writing and selling your book has never been easier. Andy and Kay walk you through how to do it
  • 28:44 – How much money do I make if I go through a publisher versus self-publish?
  • 31:15 – Ready to write your book now? So now, where do you start? How do you actually write a book? Learn how where to begin and how to structure your content

Show Notes

Great platforms that will help you create your book and that were mentioned on this show:

Kay’s Non-Fiction Book Roadmap: http://writewithkay.com (Use code KANDYLIFE for 33% off)

Self publish on AMAZON: http://kdp.amazon.com

Use this company to self publish and market your books: www.blurb.com

Use Canva to create a book cover: www.canva.com

Find a copyeditor on www.fiverr.com

For the latest updates. Follow us on Instagram @kandylifepodcast

Want to be a guest on the Kandy Life podcast? Andy and Kay want to hear from you! Come on the show and share your knowledge, get business/mindset advice and promote what you’re up to. We are seeking both wantrepreneurs and entrepreneurs in all types of niches, as well as, couples who are in business together. Email kandy@kandylifepodcast.com.

The Secret Strategy of Being Weird – Episode 22

Episode Description

Any idea what these three items have in common?

  • Old ladies that wear red and purple hats
  • Starbucks
  • IT guys who leave roses

What if we add these items to that list…

  • Women who shave their faces
  • A pink pallet jack
  • Mac n’ cheese served in parmesan cups

You might be surprised that the common thread is a smart business strategy, which is this: Be weird. Learn why being different (and weird!) is one of the most effective ways to stand out and make money in business. And learn what pitfalls to avoid.

Episode 22 – Weird to Be Seen

  • 1:08 – Why being weird is an effective way to draw attention to your business. It’s in our nature not to be weird. But do that too much in business and you might fail to be seen. Learn why it makes sense to ‘zag’ sometimes when everyone else is ‘zigging’
  • 4:15 – How to use the be weird strategy on your content so it gets seen. Kay and Andy share a case study from one of Kay’s blogs
  • 6:06 – How to use the be weird strategy to bring more visibility to your business. How a pink pallet jack campaign transformed a major forklift company
  • 8:15 – How to not be too weird and put people off. How to avoid being too weird and putting people off of your brand. Learn how to nail the be weird sweet spot
  • 9:04 – How weird ideas can ignite movements. Remember when it wasn’t cool to eat butter?
  • 10:58 – Creating brand memory tags. How to build rituals into your brand that become your signature. And an example about IT guy who leaves roses
  • 12:18 – How to not go overboard with the be weird strategy. Avoid this cheesy marketing pitfall
  • 14:26 – Why going ultra-niche is a very smart move in business. Why hyper-focusing on a segment of your marketplace might pay off big time

For the latest updates. Follow us on Instagram @kandylifepodcast

Want to be a guest on the Kandy Life podcast? Andy and Kay want to hear from you! Come on the show and share your knowledge, get business/mindset advice and promote what you’re up to. We are seeking both wantrepreneurs and entrepreneurs in all types of niches, as well as, couples who are in business together. Email kandy@kandylifepodcast.com.

SEO basics

How to Get Free Web Traffic With SEO – Episode 21

Episode Description

Want a waterfall of free website traffic to your website so you don’t have to buy ads or spend money on expensive traffic generating techniques? Then you want to learn SEO or search engine optimization. Andy and Kay unlock the secrets of how SEO works, the two critical things you need to know to win over the search engines, and what edits you need to make to your website to help search engines index you for the correct keywords. All that and more on learning SEO on the Kandy Life.

Episode 21 – Search Engine Optimization Basics

  • 0:53 – The simplest way to bring customers and clients to you is SEO. Andy and Kay explain why they
  • 2:21 – What is search engine optimization? What does that really mean? Andy and Kay explain how SEO works
  • 5:29 – Basic rules of SEO
  • 7:11 – The first rule of SEO: Produce great content. Learn what ‘great’ content means in the SEO world
  • 7:31 – A simple way to find out what people are searching for around the topic you’re looking to create content for and attract people to
  • 11:18 – Search engines rank popular content higher. Find out how to be seen by search engines as a popular site
  • 15:29 – Why the quality of your backlinks matter
  • 19:43 – Why you want to rank No. 1 in search results
  • 22:16 – What is on-page optimization? Why does it matter and how do you do it? Andy and Kay walk you through how to do on-page optimization using a funny example with a ‘why women are shaving their faces’ web article

Show Notes

Learn more about Ahrefs.com

Yoast SEO Plugin

Track your Keywords using http://keyword.com

For the latest updates. Follow us on Instagram @kandylifepodcast

Want to be a guest on the Kandy Life podcast? Andy and Kay want to hear from you! Come on the show and share your knowledge, get business/mindset advice and promote what you’re up to. We are seeking both wantrepreneurs and entrepreneurs in all types of niches, as well as, couples who are in business together. Email kandy@kandylifepodcast.com.

How to overcome stress

How to overcome stress – Episode 20

Episode Description

Feeling stressed? Andy and Kay are and they’ve got some tips on how they deal with it. After all being an entrepreneur is a stressful lifestyle. But there are ways to overcome stress, deal with its awful effects, and overcome it to get back to productivity, harmony, and results. In this episode we roll through our favorite de-stressing hacks that actually work. We use it on ourselves and each other. Really. This morning. Hee hee.

Episode 20 – Overcoming Stress

  • 7:37 – How to prioritize what actually needs to get done. Why human beings create their own drama on what needs to get done and stress themselves out. Learn how to re-strategize your work so you lessen the load.
  • 12:05 – How to break free from the emotional swirl of stress by focusing on reality, metrics and tangible measurements
  • 14:35 – Why being authentic and sharing challenges with your community is one of the best ways to get speedy solutions for your “impossible” problems
  • 18:12 – Why changing your physiology is the fastest way to shift from a negative mood to a positive mood
  • 19:54 – A simple breathwork hack you can use for immediate clarity and that takes little energy or effort to do
  • 20:03 – Why meditation is a gamechanger and a simple way to gamify it using a Muse device
  • 22:43 – What’s a “belief nudge”? Learn Kay’s process for reframing all stressful situations
  • 24:57 – Go for the big win. Stress happens when you are overloading a finite resource so when you square away a small period of undisturbed time and get some meaningful work done it makes you feel much better
  • 26:47 – Andy’s top management tip

For the latest updates. Follow us on Instagram @kandylifepodcast

Want to be a guest on the Kandy Life podcast? Andy and Kay want to hear from you! Come on the show and share your knowledge, get business/mindset advice and promote what you’re up to. We are seeking both wantrepreneurs and entrepreneurs in all types of niches, as well as, couples who are in business together. Email kandy@kandylifepodcast.com.

pricing formulas for entrepreneurs

How to Price Your Products and Services – Episode 19

Episode Description

How do you price your product and services? There some basic formulas and strategies you can use to get it right. Kay and Andy cover all the strategies on how to determine what the right price is for a product or service; what the markup is; and what the profit should be or could be. We also talk about the price of acquisition plus cost to go to market and profit. After listening to this episode you’ll be a pricing expert.

Episode 19 – How to Price Your Products and Services

  • 1:00How to price your products
  • 2:07 – Basic commodity exercise with potatoes
  • 3:44 – How to price products in a niche market or when you’re the only one selling it. Andy walks us through a pricing strategy that uses anti-gravity boots as an example
  • 5:17 – How do you know when you’re profit margin is big enough when factoring all the effort, costs, and time burn it will take to bring your product to market?
  • 9:12 – What’s the ’33/33/33 Rule’?
  • 10:03 – What about time burn?‘ Don’t forget to factor this into your price
  • 11:11 – Why volume makes the price per item cheaper
  • 14:20 – How to price your services
  • 17:55 – How to differentiate yourself in your market
  • 21:29 – When it makes sense to discount your services or products

For the latest updates. Follow us on Instagram @kandylifepodcast

Want to be a guest on the Kandy Life podcast? Andy and Kay want to hear from you! Come on the show and share your knowledge, get business/mindset advice and promote what you’re up to. We are seeking both wantrepreneurs and entrepreneurs in all types of niches, as well as, couples who are in business together. Email kandy@kandylifepodcast.com.

formula to become a writing genius

Formula to Become a Genius Writer – Episode 18

Great writing sells products. And anyone can how to write like a professional when they master the two hacks Andy and Kay share in this week’s episode of Kandy Life. You can use this easy formula to write amazing sales copy for use almost anywhere, learn the journalist formula to blog like a pro. Two hacks for your web content, sales pages, ads, emails, and social media.

Episode Description

Episode 18 – Two Simple Writing Hacks Every Business Owner Should Know

formula to become a writing genius

Episode 18 – Two Simple Writing Hacks Every Business Owner Should Know

  • 0:27Write like a professional. Andy and Kay reveal the two writing hacks they use regularly that you’ll learn on today’s show
  • 6:03 – What’s the AIDA formula? Use this simple writing hack to sell products, build engaging website content or landing pages, craft interesting emails, write epic book chapters, or scripts for live presentations. You can use AIDA everywhere to string together words like a professional
  • 8:30 – What does the first ‘A’ in the acronym stand for? Learn how to execute on the first ‘A’
  • 11:31 – How to use an “are you” question to hook
  • 12:03 – What does the ‘I’ in the acronym stand for? Learn how to execute on the ‘I’
  • 14:30 – What does the ‘D’ in the acronym stand for? Learn how to execute on the ‘D’
  • 16:11 – What does the second ‘A’ in the acronym stand for? Learn how to execute on the second ‘A’
  • 24:03 – Why reading the work of great writers will make you a better writer. And why Andy and Kay recommend studying the works of Stephen King. Basics on how to use curiosity and cinematic writing tactics to keep your reader engaged.
  • 27:00 – What’s ‘gun-to-the-head’ copywriting?
  • 28:53 – The inverted pyramid. Learn the inverted pyramid writing process that journalists and reporters use
  • 31:35 – What not to do! Andy and Kay’s shortlist of common writing pitfalls and how to avoid them

For the latest updates. Follow us on Instagram @kandylifepodcast

Want to be a guest on the Kandy Life podcast? Andy and Kay want to hear from you! Come on the show and share your knowledge, get business/mindset advice and promote what you’re up to. We are seeking both wantrepreneurs and entrepreneurs in all types of niches, as well as, couples who are in business together. Email kandy@kandylifepodcast.com.

Show Notes

Here is our guru copywriter expert: John Carlton

ep 17 overcome obstacles

Fastest Way to Overcome Any Obstacle – Episode 17

There is a simple way out of any problem no matter how impossible it seems. This week, Andy and Kay reveal the simple mindset hack they use to overcome all obstacles that they encounter in business and life.

It certainly came in handy last week for Andy when ran he ran into export problems with immigration because of Covid-19. The couple shares that story this week on the show. And also, they tell the outrageous tale about how they used this same hack to break into their own home when they locked themselves out on a rainy night.

Unstoppability is the state you can tap into anytime when you learn the simple hack from this week’s episode.

Episode Description

Episode 17 – How to Overcome Any Obstacle

ep 17 overcome obstacles

Episode 17 – Formula to Overcome Any Obstacle

  • 0:48Unpacking the nature of being stuck. What’s really at play when you’re stuck? Andy shares about the major roadblock he encountered with one of Andy and Kay’s businesses last week
  • 3:07 – What’s really in the way? Any problem can be solved in one of two ways. Andy and Kay reveal the two paths take to free yourself whenever you are stuck
  • 4:54 – How to use this simple mindset hack to move forward. Andy shares how he used it last week to free himself from what seemed like an impossible situation
  • 7:30 – The critical question to ask yourself when you are stuck in business and life
  • 8:14 – How to breeze through any challenge with as much ease and joy as possible
  • 10:28 – How Andy and Kay used their unstoppability hack when they accidentally locked themselves out of their house on a rainy night
  • 17:48 – A reminder that you are always in control and you have more tools than you might realize to overcome any problem

For the latest updates. Follow us on Instagram @kandylifepodcast

Want to be a guest on the Kandy Life podcast? Andy and Kay want to hear from you! Come on the show and share your knowledge, get business/mindset advice and promote what you’re up to. We are seeking both wantrepreneurs and entrepreneurs in all types of niches, as well as, couples who are in business together. Email kandy@kandylifepodcast.com.

How to conquer business fear

How to Conquer Your Business Fear – Episode 5

Episode Description

To be successful at building any business you have to learn how to quickly squash fear. Fear is one of the most paralyzing negative emotions. Anytime you are overwhelmed, anxious, stressed, it’s because you are afraid of something! Fear is running you. Episode 5 of The Kandy Life puts an end to that. Kandy gives you a suite of practical tools you can use to conquer fear quickly and easily the moment you notice it’s in the way. Reclaim your personal power fast. Be unstoppable in business. Exponentially explode your results. And find out how Kay sidestepped a fear that almost stopped a new puzzle business venture from happening.

BONUS PREMIUM TOOL: KEO-level Patrons (show supporters on Patreon.com) get free access to a downloadable printable Fear Toolkit Become a Patron! This 20-page ebook (PDF) provides 12 fear busting techniques.

Follow us on Instagram: @KandyLifePodcast

Episode 5 – Business fears and how to conquer them

1:11 – Resistance. How it’s always there when you start something new and how that’s not a bad thing

1:58 – What you have to get used to as an entrepreneur or you’re likely to fail. And how to recontextualize fear so it empowers you

3:08 – A common thought to have when you are starting a new business venture that you’re not making money from yet. Find out what persistent thought was in Kay’s way as she started a new business and how she overcame it

7:33 – Andy’s practical advice to Kay that you can use to overcome fear when you’re starting a new business

10:40 – How to regain control fast. A simple method for reframing overwhelm so you see the value in it

11:51 – The greatest mistake people make when it comes to fear. Learn how fear does not have to dictate what actions you take

18:45 – Two more questions to use to regain your personal power during overwhelm

14:11 – How business fears can land you instead into a fear of regret

15:57 – Boostrapping and what the early stages of a business can look like. Andy shares about the early days of Kandy’s soursop product business

17:30 – How to embrace the fears entrepreneurship and leaving a steady 9-5. Andy shares about the fears he encountered starting his first business

24:46 – Dismantle any fear in seconds with this reframing tool

28:16 – A simple tool for shifting into confidence and out of any disempowering state

30:30 – The truth about fear. Remind yourself of this and you can overcome any fearful moment

35:00 – The simplest most powerful tool for reclaiming your personal power in fearful moments

38:04 – Why tapping into your community can help you overcome fear

40:46 – A kickass way to kill a fear for people who like to take challenges head-on

Show Notes

Fear-Busting Tools for Entrepreneurs

In Episode 5 Andy and Kay discuss multiple methods for overcoming fear. Here is a brief summary. A complete fear guide is available for patron methods. Become a Patron!

  1. Recall a past triumph. Sometimes comparing your current fearful moment to a past moment where you felt a similar fear but overcame it can help give you power to move forward.
  2. Be afraid and take action anyway! Remember that your feelings don’t have to dictate your actions. You can be afraid and still take action. Keep going one step at a time.
  3. Reframe your situation through a context of contribution. Ask yourself who am I here to make a difference for? This has you switch into a more powerful mode of operation where you are not focused on yourself. When you focus on others you are more apt to rise to the occassion.
  4. Character modeling. Ask yourself who would be powerful in the situation you’re in? How would they behave? Be like them.
  5. Awesome You Life. Ground yourself in your accomplishments. It’s a fast way to remind yourself how awesome and powerful you are.
  6. Interview someone who is not afraid of the situation you’re afraid of. Their views might help you recontextualize your situation.
  7. Set a plan and make sure you have no way to get out of it. For instance, if you know you want to do more public speaking you can plan your own event. Once you invite people it’s tough to not do it!

BONUS PREMIUM TOOL: KEO-level Patrons (show supporters on Patreon.com) get free access to a downloadable printable Fear Toolkit Become a Patron! This 20-page ebook (PDF) provides 12 fear busting techniques. Become a Patron!

Follow us on Instagram @kandylifepodcast