How to sell on Shopify

How to Sell Products On Shopify – Episode 16

Have you been thinking about opening your own online store? This week, Andy and Kay answer all your burning questions about Shopify, which is the most popular online selling platform. Learn how to build your own Shopify site, how much it costs and how to get customers to find your online store. They also touch on the other platforms that are the best to use if you want to sell your products online.

Episode Description

Episode 16 – How to Sell Products Online With Your Own Shopify Store

How to sell on Shopify

Episode 16 – How to Sell Products Online With Your Own Shopify Store

  • 1:20 – What types of products can I sell on Shopify?
  • 2:07 – What is Shopify? What other online store platforms are best? What do these platforms allow you to do as an online seller?
  • 4:20 – How are payments processed through Shopify? Does Shopify take a fee?
  • 5:05 – Is it difficult to work with the Shopify platform? Find out what support tools they provide. It’s a great platform for small businesses and corporations
  • 8:00 – How much does it cost to host my own Shopify store? There are two types of monthly subscriptions. Learn what option is best for you
  • 8:55 – Can I get someone to manage my stock and fulfill orders for me? Andy walks you through the process Andy and Kay use to ship products from SoursopStore.com
  • 10:27 – So, do I just set up a store and sell? Well, it’s not quite that simple. You also need a strategy to draw customers to you
  • 14:00 – Why building an online store is a smart way to double down on your business if you already have a physical store
  • 14:55 – What can I sell on Shopify other than physical products?

For the latest updates. Follow us on Instagram @kandylifepodcast

Want to be a guest on the Kandy Life podcast? Andy and Kay want to hear from you! Come on the show and share your knowledge, get business/mindset advice and promote what you’re up to. We are seeking both wantrepreneurs and entrepreneurs in all types of niches, as well as, couples who are in business together. Email kandy@kandylifepodcast.com.

Show Notes

Learn more about Shopify: Click here.

Contact Andy if you’d like to set up Shopify coaching or want Andy’s agency to build your store: andy@cyberwalker.com

How to sell products on Amazon

How to Sell Products on Amazon – Episode 15

Did you know you can start selling products on Amazon in as little as one day? And even if you don’t know what to sell that’s easy to figure that too? In today’s episode, Andy and Kay will teach you the ins and outs of selling products on Amazon.

Episode Description

Episode 15 – How to Sell Products on Amazon

How to sell products on Amazon

Episode 15 – How to Sell Products on Amazon

  • 1:33 – How do I get started selling physical products online? It might surprise you how simple the process is. You could be in business to sell on Amazon in as little as 24 hours even if you currently don’t have any products to sell. Andy and Kay explain
  • 3:10 – Selling on Amazon. How to start reselling products you can buy at any store online
  • 4:35 – Why reselling products is very simple but you need to know what to look for to make a profit. Kay shares her personal process selling baby toys on Amazon
  • 6:28 – How to capitalize on regional sales to turn a profit on Amazon
  • 7:30 – The potential drawbacks of purchasing discount products from stores in your area and reselling on Amazon. Why you need to think about cash flow, time, and the challenge of product availability
  • 9:52 – Why reselling discounted products from stores on Amazon is super simple! Kay and Andy walk you through the process of what to do with your products right after you bring them home from the store. Learn how easy it is to post online and set up your seller account on Amazon
  • 12:32 – What the heck is a UPC number and why do you need it? A quick explanation about what UPC codes are, the various types, how to get them and when you need them/when you don’t
  • 20:26 – Who ships the product? You or Amazon? The answer is both! Andy and Kay explain each option.
  • 21:31 – “Get your spreadsheet out!” Andy gives some solid advice on doing the math before you sell to make sure you’re making money and your time burn is worth it
  • 25:55 – How to make your own products by bundling products together and why you might sell more that way

For the latest updates. Follow us on Instagram @kandylifepodcast

Want to be a guest on the Kandy Life podcast? Andy and Kay want to hear from you! Come on the show and share your knowledge, get business/mindset advice and promote what you’re up to. We are seeking both wantrepreneurs and entrepreneurs in all types of niches, as well as, couples who are in business together. Email kandy@kandylifepodcast.com.

Show Notes

How to sell on Amazon.ca

How to sell on Amazon.com

Information about UPC codes

GS1 barcode central

Need art for your home? Buy Kay’s mom’s art. Just listed 😉 Hibiscus Flower / Bird Nest / Waterlilly /

Harness the Power of Content Marketing

Harness the Power of Content Marketing – Episode 14

Want to establish yourself as an expert in your industry? Then you must have a content marketing strategy. Produce and publish useful content that solves the problems your target market is struggling with. This is how you gain authority and get seen online.

This week on The Kandy Life, Andy and Kay walk you through where to start to generated killer content. They use Kay’s new book writing course as a case study. Follow along and think about the content you could create for your business.

Episode Description

Episode 14 –

Cyberwalker Sites The Kandy Life Podcast > Podcast Episode > Harness the Power of Content Marketing – Episode 14

Harness the Power of Content Marketing

Episode 14 – Harness the Power of Content Marketing

  • 0:18 – How to get started with content marketing. Follow along as Andy guides Kay through the content marketing process using her online book writing course as a case study. Covid-19 might be an ideal time to devote more hours to content marketing for your business
  • 3:15 – What questions are your customers/clients asking? Identify the top ten questions related to your product or service. Use these topics as the basis to create useful content that establishes you as an authority in your industry
  • 4:09 – Why create content? Andy shares the top reasons
  • 4:39 – How to create content that provides massive value, and without oversharing, so you both solve problems but also entice your target market to continue to learn, connect, and buy from you
  • 5:17 – What is authority? And why does it matter?
  • 7:36 – How to draw people to you with content if you’re a large corporation?
  • 8:34 – Content creation is a process. This is why it’s important that experts demonstrate expertise across multiple channels.
  • 9:46 – Use content to rank on Google and Bing. Google and Bing are constantly looking for content that addresses the questions people are typing into search engines. Great content will help you get found online
  • 10:23 – Use your content to build deeper relationships over email. Great content is useful for building relationships over email. Or, it can be used in ebooks that make great lead magnets. Also, use snippets of your articles on social media too
  • 11:03 – How to create content to get seen in an overly saturated market? Identify your unique edge to stand out from other experts in your field
  • 14:25 – Do your research. Google the questions you think your target demographic is looking to solve. Then review the top three. It’s critical you evaluate what’s already been written on the topic to learn how to differentiate yourself
  • 17:00 – Tips for creating amazing content
  • 18:30 – How to connect your content to an engagement process
  • 20:16 – The seven touch marketing rule

For the latest updates. Follow us on Instagram @kandylifepodcast

Want to be a guest on the Kandy Life podcast? Andy and Kay want to hear from you! Come on the show and share your knowledge, get business/mindset advice and promote what you’re up to. We are seeking both wantrepreneurs and entrepreneurs in all types of niches, as well as, couples who are in business together. Email kandy@kandylifepodcast.com.

Episode Transcript

This episode transcript is machine-generated, so please forgive the slight inaccuracies.

Intro (00:00):
Hi, I’m Andy and I’m Kay. And together we’re candy and you’re listening to the Kandy life. It’s the business podcast for entrepreneurial couples. In the show, we provide real-life training on business strategy and mindset tools. And when you combine them, you can overcome any barrier in the way of your success. We believe anyone can create a profitable business, run it from home, reclaim your time and live a life where work is play. We’re passionate about couples and families doing it together. Get ready. This is the Kandy life.

Kay Walker (00:35):
Welcome to another episode of the Kandy life podcast. Today we are talking about content marketing and how to position yourself as an expert in your industry. Now, this is something that you do all the time, Andy. So today we’re going to use my business, my next business endeavor as a case study so we can walk all our listeners through the process of how to establish yourself as an expert online and build a following.

Andy Walker (01:06):
Yeah. And, and I think probably the reason why we decided to pick on this topic is because I think with the COBIT 19 thing going on, everybody has suddenly has a lot of time on their hands, right? Regardless of what you’re dealing with in terms of what the business is operating or not, or you going to work or not. The reality is, is a lot of people sitting at home going, what am I going to do next? And we just wanted to fill this week with something that you can actually go out and do. So we going to teach you a little bit about content marketing and you may have heard that buzzword before. Content I content Marty, what is content and how do I use Mitt to market myself? Well, let’s break it down. I’m going to use case case building a, you’re building a a book course right now because people are coming at you, right? Yeah. It’s a course about how to write a book

Kay Walker (01:50):
and how to structure your book, the style should you get published or self-publish. So it encompasses all of that.

Andy Walker (01:59):
So perfect conditions, right? To start to establish yourself as an authority. So you’ve written several books, you’ve self-published three or four you’ve published through an agent or a large publisher to write and you’re working on your own project as well. So you are,

Kay Walker (02:19):
and recently, I mean, for the last few months I’ve been fielding so many questions that it’s become almost a job in itself. Just answering people’s questions, friends, uh, you know, friends of friends who know about me and know that I write books coming to me and asking me questions about how do I get started, how do I structure my piece, how do it, should I get published? Should I self published? So all these questions and I thought, okay, I’m gonna create a course. And now it comes to the marketing of that course.

Andy Walker (02:50):
Great. Okay, so perfect opportunity. And for those of you out there who are not writing a course around book writing, what do you, what are you selling? What do you want to sell? What services do you want to sell? What products do you want to sell? You probably have an idea and you probably a pretty big expert in one of those topics. Got the why’s. You wouldn’t be thinking about building a business or line around that. So like K O so I want you to think in terms of when I asked Kay a bunch of questions here and funnel her down a process of actions. I want you to follow along this. If it’s your business, your service, whatever you’re creating. Okay. So yeah, so you have a bunch of customers waiting for information. They’ve already exposed themselves as some people that would be interested in buying or acquiring information from you. And so you’ve decided to create a course on how to write a book, write your first book. So the first thing I would tell anybody would be sit down and write all the questions that people are asking. Like what does it mean? I’m sure they’ve probably asked you what a dozen, a couple dozen questions consistently you take calls, right? You advise.

Kay Walker (03:58):
Yeah. The first question I usually get is on publishing versus self-publishing. They’re not sure which route. They don’t even know if they can get published. How that even works. So that’s usually question one. Good. Okay.

Andy Walker (04:11):
So I would suggest as you compile a list of 10 questions and the most common things people who might buy your product would ask, right? And that would be your first, the most pressing one right there. Should I self-publish or should I get go and see if I can land a publisher with an agent? Right? It’s a big topic. It’s a giant topic, but it’s also something that nobody would really know fundamentally unless they had, they could access somebody who done it before. So great. All right. So, so the first step literally would be, so that’s my first article I’m going to write. So why would I write an article? One, I wanted to establish myself as an authority, as the expert, and I want to have something that I can hang my hat on. So if somebody says, Hey, well what should I do that I can point them to a body of work and have them go, okay, cool. Like let me send you an article. Let me send you to my blog as as step number one. And in that process you’re gonna get a bunch of basic information about the topic. Then you get some of the questions answered, right?

Kay Walker (05:12):
When you say some, what do you mean? Because, um, because I also addressed this in the course itself. So for anyone who’s listening, if you’re covering similar content that you have in a product as you do in a blog that you’re using to attract people, how much would you,

Andy Walker (05:29):
what’d you reveal? Well, I can tell you this in a thousand words or 1500 words of an article, there’s no way that you can tell somebody exactly what to do. Listen, it’s not possible, but what you are gonna do is you’re gonna give them a taste of what they’re going to need to do. You’re going to demonstrate your authority and your expertise. So you have the knowledge and you’re establishing what we call authority. Authority is basically a demonstration that you are the expert and you are the person to go. All right? So you forget whether or not you’re going to, you can tell them exactly what to do. That’s not the point. The point is they’re going to read this, they’re going to get a little bit of the questions question answered and they are going to start to see you. Yes, absolutely. As the authority. Now you’ve written books, so of course you have a built in sense of authority, but nobody would know necessarily a buy a course from you yet.

Kay Walker (06:20):
Yeah, they didn’t know. Me personally, they’re just meeting me online, coming to my site. They wouldn’t know.

Andy Walker (06:24):
And you don’t want to just, it doesn’t tell you, you know you want more than a dozen people who know you to buy your product from you. So you want thousands of people to buy your book course. Right? Who have the same problem. So one, you use that initial article to attract people right on a search engine. If you can get ranked or in social media, if you can have people notice you and follow you and see information that that answers questions that they have, they’re going to say, Oh, she’s an authority. She’s an expert. I can start to trust her. What article won’t do it. But it’s the beginnings of a strategy. If you can get that article on Google or being more one of the search engines, right? Yeah. Who, uh, and enough people think is a good enough article and an answer’s there, the pressing question and there’s not a ton of competition for that topic, then you’re going to attract that those search engines are going to rank you over time because you’re going to start publishing this body of work of, look, I know what I’m talking about. I know how to publish a book. This is the first question, but you’re going to, after this, you can write nine more and you’re going to answer this body of work. So the people looking to write their own books are eventually going to find you as a book expert. You’re demonstrating that you are an expert,

Kay Walker (07:42):
right? This similar technique we’ve done with multiple businesses, we do, we’ve done it with our soursop fruit products. Um, we’ve done it with, you’ve done it with other large corporations, so anybody can do this. You know, creating yourself as an authority and it can be a person creating themselves as that expert. Or it can be a company showing their expertise.

Andy Walker (08:04):
Yeah, we, I mean we did a lot of consulting with materials handling, um, uh, dealerships, people that sell forklifts and warehousing equipment, that sort of thing. Well, how do you become, how do you draw people that want to buy industrial shelving to you online? Well, you talk about, I have one customer who wants to be the number one, uh, ranked, you know, a company that sells this stuff on the internet. That’ll, how do we do that? Well, we start by producing content articles, social media posts, videos about how to install industrial shelving in your warehouse.

Kay Walker (08:45):
Now would you suggest, so we talked about creating blog posts and having that be the place to start to start building content. But you’re saying also videos. Would you do the same, a video of a blog, like you’d write a post about a specific topic and then do a video as well. Would you do the same topic or would you do something different or

Andy Walker (09:08):
what? What I don’t want, I don’t want to, what I don’t want to communicate here is that you have to do one thing and then you’re done. This is the beginning of a process. So you’re demonstrating your expertise across multiple methods. Some people will build a YouTube course or YouTube channel and they would do 50 videos on how to install a sink because they’re say sell sinks or they sell do it yourself sinks, right? Some people would, they know that there’s a lot of people out there who are buying hoses for industrial machines and those hoses need to be explained. Those hoses need to be fitted. Those hoses have different applications that come in different sizes and styles and colors and temperature resistances and all kinds of stuff. So he would start talking about hoses online. You start with an article, why is there a blog section on websites?

Andy Walker (10:03):
One, because people are demonstrating their expertise. So if you’re a hose manufacturer, you better have a darn site encyclopedic, a publishing schedule around the best hoses in the business. And the different applications that they have because people are going to find you. And where I get to is there is you know Google and being are constantly looking for content that demonstrates expertise with the questions people are typing into search engines. So it’s an approach whenever we have a new customer, what’s your area of expertise? It’s X good. Let’s start with 10 blog posts that answer questions about your area of expertise. I’m going to put that on your blog, blog on, on your, on your website. Well why? Because we want to start building the expertise to attract people through search engines. It’s the beginnings of something, but we can also use that content to share on email with our existing clients solving problems. We can also use it as a mini booklet to hand out, you know, as a, what they call a lead magnet, which is something you give away for free to have somebody sign up for your email list. It’s content based on what you can do to share on Twitter and Instagram and Facebook, right? Little posts, little blurbs, little pieces of expertise, right? There’s different approaches. So,

Kay Walker (11:20):
so, so what about for some of our listeners out there, Andy, who are in a really saturated market, um, you know, maybe they’re in, okay, maybe they’re in digital marketing like we are where there are so many digital marketing experts at, they’re putting out great content. Um, so how do you position yourself? How do you get to the top

Andy Walker (11:39):
using your content where you segment yourself? So, okay, so let’s use it. You’re a digital marketer and you want to demonstrate your expertise will, what’s your area of expertise? Are you in search engine optimization? Are you in search engine optimization in the French language? Perhaps that’s what you’re good at. It’s not a lot of people out there that are like that. Are you a particular search engine optimization to the specializes in small businesses within a hundred miles of your business premises and your unique edge then what’s your yeah, what’s your niche, right? Yeah. Like, you know, uh, I’ll, I’ll use this as a universal kind of example, but somebody once said to me, Hey, I want to write a travel blog cause I like to travel. I want to, I want to, I want to get, make money. Blogging about travel. Well, travel is a huge topic by bus, by airplane, overseas locally, you know, on the cheap, expensive luxury, um, eco-friendly resorts, winter resorts, cottages, w w what’s your travel niche?

Andy Walker (12:41):
You need a niche, establish what your area of expertise in and who would buy from you and then start to produce content specific to that audience. So for example, for you, first time authors, probably nonfiction, do you, you don’t, you’re not really attracting fiction writers because you have a nonfiction background. Okay? Probably millennials because there’s a lot of folks that are approaching you are a millennial, first time authors writing nonfiction that want to dilute, develop a brand for themselves. So now you’re going to teach them how, and you’re gonna start to answer the questions that they would have in that niche to attract those people. Does my body of work on my blog? Will that attract the right people? Is that my audience? If the answer is yes, then you’re going to shoot, go out and write that content. And then, okay, so now let’s talk about once you have that content.

Kay Walker (13:29):
Well, and, and I like this conversation too because it’s having me think about, um, you know, there are some other how to write a book, courses I’ve seen and they’re all very boring. And one way to differentiate myself in one way I want to stand out is to make my course fun and actually make the process of book writing fun and painless because people have this perception, like it can be painful and it can. Um, but I’ve also discovered ways that free you up. So I want to use that. And I see now just in this conversation that I could use that to uniquely positioned myself with the other courses that are out there.

Andy Walker (14:08):
Well, you’re a personal growth expert, right? And you’re in your, you’re one of your specialties is mindset, right? So how could you use mindset to write a book? Writing a book is not easy. Terrifyingly hard, right? You have to have the ultimate mindset to get through it. Well that’s your unique edge, right? If you’re a hose manufacturer, what is it about your hoses that you know, maybe they work really well in temperatures under minus 10. Yeah, because your factory, you’ve been making it in a wind in a place like Canada that has cold winters and you need cold resistant, you know, versus the company in Pakistan that’s making hoses for ambient temperatures. I mean I’m, I’m, I’m, I’m, yeah, I’m being silly here, but you know what I mean? Like find your, your, uh, find your area of expertise that matches an audience. Now, once you’ve done that, you have to validate it.

Andy Walker (14:59):
So type in the questions that your, your customers will have in the niche you’re going to sell in and type them into Google. And then sit there and read the first, I’m not talking about the ads here, the Papa, cause you’ll see ads above all the actual organic conduit, the call organic responses, organic content. But the first three links that are shown that are not ads, and they’re not like Q and a box, right? That say, ha, you might even see it. How do I self publish a book? Or how do I self publish versus go through a traditional publisher, which should I choose? Read those three articles. Spot one spot to spot three. What is it that your competition, the people that you’re marketing against, what are they doing that you haven’t done yet? Right? You want to get a beat on, on what you’re going to have to do.

Andy Walker (15:55):
Who are you going to have to beat? And if somebody’s got a nice 1200 word piece that basically explains, if it doesn’t go much deeper than that when you go shot to beat them, right? Or maybe you know, their, their website is, you know, very, very general and includes fiction and nonfiction in it. So now you know what you have to do and the, the job to do is to beat the folks that are already hauled those spots. Do write a better article, produce, start producing. Once you’ve done the articles, it’s not just one, right? Said dozen or so. Maybe it’s an ebook you’re going to give away plus the articles plus a bunch of, uh, social media posts plus a bunch of videos, right? It’s not a small job, but for the folks that demonstrate authority in the biggest way possible and establish trust, they’re going to win that top spot on Google and Bing.

Andy Walker (16:50):
They’re going to attract a social media following. They’re going to attract subscribers to their YouTube channel, and you don’t have to do any of the above. You could pick one share on social media, your best tips. Get people to follow you on Instagram, make micro videos on, you know, one of the other platforms have a single page website where you give away a free downloadable PDF and have people rave about that free PDF and have people sign up to your email list. A lot of people do that. They’re don’t rank on Google. They have 10,000 followers because they give away a killer, you know, a instruction manual, right? So that’s, that’s the concept of content marketing and authority building. Now the actual content itself really has to be properly written, spelled correctly, use Grammarly. By the way, if you’re not a good writer, you use Grammarly, grammarly.com it’s a free service that will analyze your writing and make recommendations.

Andy Walker (17:49):
How can we improve? Spell check everything, produce a lengthy piece. And if you can’t write, hire somebody. There are lots of companies that will produce content for you for about a hundred to $200 per thousand words, depending on what the topic is and the level of expertise required. Um, so you can have, you can buy the content to you, establish the answers, you provide the notes, and then have the writer produce the piece posted on your website, share it on social media, and then move on to the next piece. What’s the second question that people ask you?

Kay Walker (18:32):
Um, is usually, you know, how do I structure my book in a, where do I even start?

Andy Walker (18:38):
My goodness, that’s a course unto itself. Great. So the top 10 ways you can structure your book. Where do you start? Where do you start? Who knows? Right? Most people don’t know. What do I start in paragraph one Oh nine and with paragraph 4,000 yeah, right? But, and again, you don’t have to give away the whole thing, but you have to start the education process and have people go, Oh, this person is smart. Now the smart marketers, what they do is they produce this content and at the bottom or somewhere in the article, they have some engagement process to have a click here to sign up, follow me on this, do that, whatever it is, click here and buy my PDF book will either lead magnet or they actually call them to action. It’s a call to action, right? So follow me, engage with me, download this, give me your email address.

Andy Walker (19:30):
Go buy my thing. Whatever my thing is, you know, I have a customer who sells pneumatic parts and at the bottom of every article explains what a pneumatic fitting is. It says he would go to my store and buying new medic fittings. If you know, if listen, if you know what a pneumatic fitting is and you’re reading an article about pneumatic fittings and there’s a link that says combine pneumatic fittings, you’re going to probably click on the pneumatic fittings, right? It doesn’t require an enormous amount of effort there. You’re not selling pneumatic fittings to somebody who doesn’t know what that is. Right. So again, you’re, you’re funneling people in giving them something of value, establishing you know, what you’re talking about and then driving them to some action of some sort. So in your case, what would you do at the bottom of an article?

Kay Walker (20:10):
I might drive them to a short video segment.

Andy Walker (20:13)
Yeah. Which could be even just a little portion, this little sneak peek of the greater course you could, right? You could drive them through the YouTube channel or yeah. Ask them for their email address and offer to send them a top 10 mistakes people make when they decide to self publish their own book or yeah, of course. Right. So again, so you’re establishing S and then you’re asking them for an action. When they take an action, you’re attempting to capture them. Either have them take an action that results in a sale so you know who they are or giving them something for free or creating an to to talk with them a second time or a third time. There’s this edict in marketing that says nobody will buy anything from anybody until they’ve had seven touches in through a marketing process. So when I say seven touches, I mean they see a logo, they read an article, they read an ad, they see a video, they, you know, all these ways where we engage.

Andy Walker (21:09):
Think about the first time you ever thought about the car manufacturer Tesla, who tests what Tesla. I thought that was a guy who died years ago. He was intellect Tricity. Well it is, but now it’s a company run by this guy called Elon Musk who invented PayPal. Well, that’s cool. Now, have you bought and you, did you go out and buy a Tesla car yet? No. No, you didn’t. You’ve heard about the third time, but wait a second. Now you read an article about him and he’s in creating the world’s most affordable luxury electric cars. Fourth touch the wheels of his truck, the cyber truck. What the heck is Ilan doing now? Well, whatever, right? Fifth touch. Now he lawns in the news because of something silly he’s done or some extent post he’s made six touch, right? So now you’re on your way to understanding what Tesla is and you have a nice car outside.

Andy Walker (22:03):
You don’t need a new car, but in three years time, I need new car. Wow. The S types out, Oh, it’s only $60,000 I know what this guy is. Elan’s cool. Wow. He’s doing amazing things for this company. Hey, did he hear about the Boeing company where he’s drilling holes underneath LA? Oh, cool. Wow. I’m going to buy it. I’m going to go check out the Tesla dealership. Maybe I’ll buy an S type. Right? It’s a long journey. It’s a very long journey. But in all the engagement with all customers he’s developed, he developed it off the authority as the guy to go to for next generation luxury electric vehicles that you never may have considered buying. But several years later, you’re now thinking about it. Cause you’ve had all these marketing touches, content touches, social media touches. You’ve seen an ad, you’ve seen a documentary, you’ve seen whatever. And I’m not saying that you need to have a documentary made about you to sell whatever it is you sell.

Kay Walker (23:00):
No, but what I am hearing in this conversation that we’re having today is, um, you know, that is a process, right? You’re putting out content here and there, different things you’re testing, uh, different ideas. You’re being smart and strategic about it. But I think it’s important that everybody know that it is a process. And maybe it does take seven touches for you to sell your service or your product with somebody.

Andy Walker (23:26):
Yeah, absolutely. You know, and people could, but I want to sell tomorrow. Okay, well you may write one ad, may do it probably won’t. How many times have you seen a Google? Oh yeah. You said, Oh, that’s interesting, and then not clicked on it, right? It’s a process and in fact, it’s something you should bake into your DNA, into your, into business, into your entrepreneurial DNA. Always be marketing. It should be something that you’re doing every day as you build your business, right? And whether you are thinking about starting the business or whether you’re into business now, how have you established? Ask yourself these questions. How have you established yourself as an expert out there in the world, right? Have you done it in media? Have you done it on your blog? Have you done in social media to the search engine results that around your topics of expertise?

Andy Walker (24:10):
Are they showing some of your websites or some of your content? Right? Have you made any videos on YouTube? You don’t have to do any or all of the Wells. You have to do some of those things. You don’t have to do all of these things. Do you have any ads in magazines? Have you been interviewed by a podcast or by a blog by somebody else? Right? Get out there, establish self as an authority and show that you know what you’re talking about and eventually people will buy from you. But the process is going to start today if you’re not doing it already,

Kay Walker (24:42):
great advice and a great time for it too because now so many people have the time to really be in that maker mode of creating great content.

Andy Walker (24:52):
All right, well with that, don’t forget to share our show with that person that you think might need to know this information. Who wants to start a business? Is thinking about starting a business, started a business and a struggling who hasn’t really healthy business but could do with a couple extra tips. Who doesn’t know anything about content marketing today? If you want to learn more about the show, you can go to candy life, podcast.com if you want to reach us both at Kandy@kandylifepodcast.com. Or my personal email, andy@cyberwalker.com, and kay@cyberwalker.com

Kay Walker (25:27):
K-A-Y

Andy Walker (25:30):
Don’t forget to share you with your friends and family, the people that you think will benefit from the show. And until next time, I’m Andy…

Kay Walker (25:39):
…and I’m Kay.

Andy Walker (25:40):
And, this is the Kandy life.

Don't Miss the Business Signals - episode 13

Don’t Miss The Business Signals – Episode 13

Are you listening, watching, paying close attention, to the signals your business is sending you about what’s working/not working?

Business success is about tracking your business so you uncover what works and what doesn’t. If you pay close attention it’s easy to find success. It’s easier to find the right target demographic. It’s also a lot easier to make revenue fast!

So this week, Andy and Kay are talking about how to pay attention to the signals your business is sending you. You’ll also hear some interesting personal stories on the topic. The case studies range from a baby cream product to a tropical fruit business, how to sell information products, and how to build your platform if you’re an industry expert.

Episode Description

Episode 13 – Are You Tuning Into Your Business Signals?

  • 0:31 – Call for other Kandy Life experts! Do you run your own business and have a brilliant strategy or success story to share? Or, do you have a business dilemma that you’d like some coaching on? Or, are you in business with your partner and you’d love to share your triumphs and fails? Andy and Kay would love to have you as a guest on The Kandy Life podcast. To inquire, email: kandy@kandylifepodcast.com.
  • 1:29 – Listening for the signal. On today’s show, we’re talking about how to know if you’re on the right track when you have a product or service you want to sell.
  • 3:32 – The story of Baby Butter. Learn how to follow the signal by doing what Andy and Kay did early on when they tried to sell cream to treat baby acne and it flopped. The failure led to a critical business lesson.
  • 7:06 – A good idea that meets demand will sell almost right away. Remember this. Tweak your strategy. Try a few different ways to sell but if there is no early sign of success you might be trying to bring a product or service to the world that no one wants to buy
  • 8:16 – How to know when you get a ‘beep‘. And how to get more. Are you listening for the beeps?
  • 10:20 – Are you talking to your audience? Andy shares a failure-to-success story about selling warehouse manuals.
  • 12:48 – The ‘throw smart shit at wall’ approach. How to know if the content you’re putting out is what your market truly wants. Perhaps, you think you know, but really, you have no idea!
  • 20:21 – Another example of the ‘throw smart shit at the wall’ approach. How Andy used the ‘throw smart shit at the wall’ approach to build a web property that made him $80,000 CDN per year in the early days of the Internet.
  • 24:23 – How to apply the ‘follow the signal rule’ to your business.
  • 27:45 – How not to be a starving artist

For the latest updates. Follow us on Instagram @kandylifepodcast

Want to be a guest on the Kandy Life podcast? Andy and Kay want to hear from you! Come on the show and share your knowledge, get business/mindset advice and promote what you’re up to. We are seeking both wantrepreneurs and entrepreneurs in all types of niches, as well as, couples who are in business together. Email kandy@kandylifepodcast.com.

Show Notes

This episode features Kay’s You Are Awesome video. Click to watch it and subscribe to her Youtube channel. She’ll be revamping the channel and adding new similar videos later this week.

Secrets to working at home without killing each other

Secrets to working at home without killing each other – Episode 12

Working at home is harder than it might appear. There are distractions like the TV, the fridge, your kids and the couch. Kay and Andy unveil the dirty little secrets of staying productive when your home is also your office. And now more than ever learning to work productively in your house, condo, or apartment is critical because, with the COVID19 pandemic requiring social distancing and self-isolation, we all might be working at home away more often. Say bye-bye to a traditional office and learn that normal office life may be steps from your bed for everyone and not just those that live a Kandy Life.

Episode Description

Episode 12 – How to Work From Home

  • 2:31 – Why it’s critical you establish some discipline with a routine that works for you and your business. Find out how Andy and Kay both structure their workday for success
  • 5:30 – Establish your work rules. One of Andy’s rules is: “No TV during the workday!” Find out the other top distractor he rules out that most people might not think of.
  • 8:41 – How to not fall in the trap of doing household chores when you should be working. And why it is great and can be one of the greatest reasons to work from home
  • 9:54 – Why it’s important to have at least one dedicated workspace, and why having more than one might make you more efficient. And why you need sunlight and air in your workspace
  • 16:23 – Why your brain works better when you shift gears and take more breaks. Learn about your brain’s Default Mode Network and Task Mode Network
  • 20:24 – Why you must structure a daily dose of social connection. It’s even more important when you work from home. There’s ample science to show that social connection is the no.1 factor to a fulfilled life
  • 22:30 – One of the best reasons to live the Kandy Life. As a couple, Andy and Kay truly work as a team when it comes to work and home life. Any couple can do this. But sometimes it takes getting used to working at home together and you need more communication and structure
  • 25:01 – Why you should put your workspace away from main traffic areas. Kids, pets, deliveries and how to be both professional but authentic/relatable when you work from home
  • 28:09 – Why a clean space might amp up your productivity and put you in the state of flow more frequently
  • 29:34 – How to communicate with kids and visiting family members when you need to work around them
  • 30:46 – Why it’s awesome to work around your kid(s) and be available to pick them up from school or take them to appointments without needing to ask a boss for time off

For the latest updates. Follow us on Instagram @kandylifepodcast

how to steer your business in a crisis

How to Steer Your Business in a Crisis – Episode 11

Worried about your business in a crisis? Whether it is a recession, a hurricane, a man-made emergency or even a pandemic, you can turn the challenge to your business into an opportunity for growth, expansion, or even rest and reflection. And it can be for the common good in the face of the crisis at hand. A lot of how you deal with a disruptive problem is mindset. In this episode of the Kandy Life, we talk about how you can overcome any problem even when the rest of the world doesn’t think it is possible. This episode was inspired by the coronavirus crisis, but it is advice that extends beyond it to any crisis you may find yourself dealing with.

Episode Description

Episode 11 – How to use a crisis like COVID-19 as an opportunity to do good with your business and thrive

We got caught out of the country during the COVID-19 crisis so we are posting a barebones episode until we get back to Canada. We will update the show notes when we return.

For the latest updates. Follow us on Instagram @kandylifepodcast

Show Notes

To come.

superconnector

How to Become a Superconnector – Episode 10

Episode Description

Learn how to become a superconnector and your business will thrive. Business is about connecting with the right people, whether you offer a service or product. So how do you get in front of the right people? How do you make connections with people who will be your business partners or customers and clients? And when you do connect, how do you sell yourself and your business in a way that’s authentic, awesome, and so connecting with you is as an opportunity for others?

This week, Kay comes home from, “schmoozing with the Hollywood types in LA”, as Andy puts it. Learn her stealthy connection tactics, as well as, the techniques Andy used early in his career to become a TV show host, editor for a tech magazine start-up in San Francisco called Dig It, and eventually got honored by a medal from Queen Elizabeth II.

Connections take you far. They are the foundation of a successful business. Be a superconnector and your business takes care of itself.

Episode 10 – How to be a charismatic connector

0:20 – Why connecting with the right people is one of your greatest success factors in business

1:33 – Kay goes to LA and schmoozes with the Hollywood crowd. Find out why she was there and how she came back with many new friends and a major business prospects

2:34 – How Andy connected with the right people and achieved massive success in his career

3:16 – Why it’s critical to be intentional about your career and business and why you want to seek out, connect with, learn from partners who are already industry leaders

3:35 – Who do you need to partner with? If you see yourself as being more successful than where you are currently at in business or you feel you have the skills but not the exposure it’s likely all that’s missing is connecting to the right people

5:11 – Why getting really clear on your ‘why’s’ for any business is critical. It will keep you motivated and taking action in the face of barriers. It also helps you get clear on who your partners are in your field and community

6:09 – How far more possibilities open up when you connect with people in your industry. Andy and Kay share about moving to Malaysia, Kay’s journey with Mindvalley and connecting with soursop farmers to further grow their soursop business.

9:55 – Why you should get off your butt and out in the world. Why sometimes physically moving or traveling to the epicenter where the business is happening helps you connect with the right people and grow your business faster

10:42 – Why Andy moved to Berkeley to grow his success in the tech publishing business. How Andy became friends with David Binnel and moved to Berkley and created a magazine together

11:20 – Why having mentors/coaches is critical to your business success

12:19 – Why attending live events is a great way to build connections. Kay shares about a recent event she attended, Mindvalley Live

12:50 – How spending the money on the VIP ticket gets you a VIP experience and can help you connect with the people in your industry who are the top business leaders

16:30 – Never think that where you are at in business doesn’t mean you can’t connect to an expert or famous person in your industry. How Andy and Kay nabbed Ray Kurzweil and other major experts for their book Super You in 2016

20:25 – How to make sure you position your pitch to experts so it’s an opportunity for them

21:54 – How to market yourself intelligently to connect with the people you need to grow your business

22: 47 – How to show up as charismatic. Why focusing on the other person and being like a reporter is key

27:35 – Kay’s secret sauce for being relaxed and up as an awesome, cool person at any event and how she used it recently at a party at an A-list celebrity’s home in LA.

30:31 – People want the real you. How to show up as the authentic you, not the perfect you. Be genuine. Be extraordinary. Don’t try and be perfect.

31:01 – Why you must treat all people as equals. If you perceive that a person you are talking to is not useful to you business-wise, give that up. You never know how a person can help you or connect you with other people. You never know who they will grow into. Do not discount other people.

For the latest updates. Follow us on Instagram @kandylifepodcast

Show Notes

7-Step Formula for Being a Superconnector in Business

Be intentional about your business and career. Know WHY you are in business. There are probably a number of reasons that apply to you, the people you love, and the people your business is for. Doing the work to deeply think about WHY you are in business helps you get clear on what actions you need to take to achieve the results you want. It helps you zero in on WHO to connect with.

Get close to the people you need to connect with by reaching online and physically putting yourself near them. Reach out to experts. Know your target audience and put yourself in front of them online and in-person. In this digital age, physically connecting with people at live events can easily set you apart from other people in your field. You might also consider traveling to specific areas or moving to get closer to the action.

Establish bonds by connecting with shared interests. The best way to build an initial connection is to relate to one another through shared interests. When you connect with others look for similarities and then point them out. This helps to build affinity and trust faster.

Market yourself strategically. What is your unique offering? What skills do you have? What notable achievements can you lead with so others will notice you and want to connect? Lead with your strengths. And sometimes not being an expert is your strength. It allows other people to know how to support you. So know your strengths in every social situation and lead with them. Always ask yourself: How can I pitch myself so connecting with me is an opportunity for the other person?

Be like a reporter. Charisma is really about genuinely being curious. Ask people questions. Approach them as if you are a reporter who will later need to write a story about them. Tune in fully to the conversation.

Connect people to other people. People love to be with people who connect them to great people. So be a connector. When you see that two people should meet connect them. When you are at a party or event make an effort to introduce people you just met to other people too.

Decide how you want to show up. Think of events you love to go to or times where you feel comfortable and excited about interacting with people? Then, ask yourself what qualities you possess in those moments. Decide what they are and make an effort to be those qualities in new situations.

no on wants to buy my product

No one wants to buy my product – Episode 8

Episode Description

Many business owners get so attached to their ideas that they tune out what the market needs. Then, they get mad and wonder why they are not making money, to boot! In this episode of The Kandy Life, Andy and Kay talk about their own experiences with this common trap. Learn why the best way to operate is to be a blend of both. That’s being an “Arti-preneur” or an “Entrepre-tist”, perhaps? Successful businesses marry their passion with commerce. And anyone can do that. Listen to Episode 9: Are you an Artist or a Business Owner, to learn how.

Episode 8 – Are you an Artist or a Business Owner?

6:28 – People want to do what they want to do and that’s not always the best business strategy. As Andy puts it “sometimes you want to pain ducks and then you find out that people don’t want duck paintings”

1:24 – Are people buying what you want to sell them? But you can adjust your passions and skillsets to find something that the world wants that you can offer and get paid for

2:02 – How to pair one a passion with a business. Andy’s story about wanting to be a doctor and cure cancer and how he is now doing that in part through Andy and Kay’s soursop fruit business

5:06 – Why being passionate about a business idea is critical for success and ultimately, the level of fulfillment you get back from your work

5:25 – Are you an artist or a business owner? Solid advice Kay received from a business coach and how to know if you are falling into a common trap of being an artist who is not thinking about what the business wants

7:50 – The simplest way to match your skills and passions with commerce and why if someone else is doing it that can be great news

9:28 – Be intentional but flexible and some personal stories of how Andy and Kay did that

18:10 – The mindset to take on to align your work with your passion

20:41 – The three steps anyone can take to marry what you love with a business

26:42 – The only two barriers that are ever in the way

Show Notes

For the latest updates. Follow us on Instagram @kandylifepodcast

Email Marketing Secrets Revealed

Email Marketing Secrets Revealed – Episode 9

Episode Description

Andy and Kay share the secrets of email marketing. Did you know email marketing is the most effective and lowest-cost marketing channel available to you as an entrepreneur? The problem is most people do it wrong and alienate their subscribers. But done right the strategy can be a wickedly profitable selling machine. We reveal how to do it right and profit from it massively. 

Episode 9 – Why you’ll sell tons of product via email marketing if you don’t sell

Kay just got back from L.A. so she’ll post these on Tuesday afternoon.

Show Notes

For the latest updates. Follow us on Instagram @kandylifepodcast

Entrepreneur vs. employee: Not an easy choice

Entrepreneur vs. employee mindset – Episode 7

Episode Description

Here’s a common pitfall of new business owners: They try to run a business with the same mindset they had as an employee. That simply doesn’t work. A shift needs to happen. When you run your own business no one is there to save you. You must save you. You must initiate all actions. You must troubleshoot. In other words, you must lead. And leadership is not always comfortable. So, on this episode of The Kandy Life, Kandy gives you solid advice and simple leadership hacks to transition from employee to business owner mindset.

Episode 7 – Entrepreneur vs. employee: Not an easy choice

0:20 – Employee mindset versus a business owner mindset. Why making the leap is a common barrier and how it can lead to the quick demise of any new business

5:42 – How to shift from follower mentality to a business leader mindset and the coaching Andy gave to one of his clients

7:54 – A warning to new entrepreneurs. Don’t fall into this common pitfall. It could be your undoing

8:30 – Why being fed up working for someone else can be a great catalyst and sign you should be running your own business. Andy shares a personal story about his career journey and what made him start his first business

9:02 – Why being skilled enough to be a manager doesn’t mean you’re a great leader

9:55 – What to do if you’re in a business jam and you run your own company

12:04 – A key component of business success. Why business leaders must surround themselves with successful business leaders

13:05 – Advice to live by for business owners and leaders

13:30 – How leadership really feels. Why doing leadership right might feel wrong to you

16:57 – Three simple leadership hacks that’ll help you move past any fear fast

18:12 – Why growing a business is like nurturing a newborn, and how if you’re successful, you’re baby could grow into a thriving independent adult. In other words, it could grow into a business that runs itself

20:55 – A powerful message to anyone starting a new business

Show Notes

For the latest updates. Follow us on Instagram @kandylifepodcast